Better, more personalized IoT leads us to a conundrum: security. But one IT expert says we can tackle this challenge effectively. Speaking of security, IoT device hacking is a real problem, and too often enterprises don’t notice it fast enough. More companies are turning to the IoT to manage complex fleet logistics. Thanks to satellites, industries like agriculture, asset tracking, and aviation may also soon have more IoT deployments. And to create better, stickier experiences, retailers are—wait for it—also turning to the IoT!
Oh, the pesky IoT paradox. Users want ultra-personalization—they want to make sure their garage door is closed without leaving the house or turn down the heat while on vacation—but they also want security. And getting more personalization means opening the IoT ecosystem up to developers and third-party devices. A personalized experience and security don’t have to be mutually exclusive, though, according to one IT expert.
If your computer or website gets hacked, you’ll probably notice pretty quickly. (Like in that episode of “Parks and Recreation” when Pawnee’s town website with its friendly Panda mascot gets turned into something … less friendly.) But would you notice if your IoT device got hacked? Probably not right away, and that’s a problem. Enterprises need to take four key steps to better protect their networks.
Owning and operating a logistics fleet might at times feel like being a puppeteer with too many strings. You have to manage everything from afar. Fleet maintenance, fueling, staffing—the list goes on. That’s why IoT solutions for fleet management are so promising. They could make something complex a bit more manageable, so you can stay on top of things, have clear communication, and avoid getting your wires (strings?) crossed.
What will allow industries like agriculture, asset tracking, maritime tracking, and aviation tracking to grow their IoT deployments? Yeah, okay, the title gave it away. It’s satellites. Terrestrial cellular networks only cover 20 percent of the planet’s surface, and many IoT apps require real-time connectivity. Enter satellite networks, which could cover the entire globe, making it possible for the IoT to expand in many markets.
“Sticky” might sound like a quality you only want in Post-it Notes, super glue, and rice, but it’s also the kind of experience retailers and other businesses want to create. A better, stickier customer experience (one that’s pleasant, memorable, and brings people back) includes personalization and other features that keep customers happy. And a new wave of IoT technology can help make that happen.